The ashwagandha root effect: Creating social impact with corporate responsibility

Vertical integration is now a critical benchmark for today’s botanical ingredients. But given the current market pressures around environmental issues and social and economic challenges, the importance of a vertically integrated supply chain is merging with broader concepts around corporate social responsibility (CSR).

As we rejoin the industry stakeholders on their journey through Rajasthan, they are learning first-hand that KSM-66 ashwagandha root is not only vertically integrated but also follows an unprecedented model for giving back to the community.

Read this article today and learn about the importance of ashwagandha root extract in this region and how it is helping bridge the gap between modern and traditional medicines.