Good morning, Marketer, at the end of the day it’s all about value.
Value comes from sales, and also from all the efforts that help drive those sales and make customers happy. Even though sales and marketing work on separate teams, they each do their part to grow this value.
Today, contributor Margaret Lee writes about business development representatives (BDRs) and how this traditional sales-side role can help marketing teams. As marketing technology continues to evolve, all kinds of silos are breaking down and bringing teams closer together. Bridging the gap between sales and marketing is also part of the evolving role of marketing automation.
Chris Wood,
Editor
