A constant theme at The MarTech Conference this week was customer experience. To improve it, marketers must empathize and think like a customer. Just go through their journey in your mind. It shouldn’t be too far a reach since we all have experiences as customers — some bumpy, some seamless.
One particular journey has many moving parts due to the evolving nature of digital channels in the space — restaurants. If you are a chain that prides itself on a friendly, entertaining experience at every location, how do you maintain consistency, and seamlessness, when your customer turns to an app and decides to order in instead? Today, we look at how family sports pub chain Beef ‘O’ Brady’s is tackling this challenge with tech.
Also today, the latest on DOJ’s challenge to Apple’s iPhone ecosystem, and Marketo’s March 2024 releases.
Chris Wood
Editor
