Dear John,

Despite growing calls to elevate “community-based fundraising,” many nonprofits still focus on white supporters and overlook donors of different backgrounds who would give more — and get involved — if asked. That could be a costly mistake: About 14 percent of millionaires are people of color, and that share will likely keep growing as the nation’s demographics continue to change.

Plus, engaging a larger swath of the population can help you achieve advocacy goals, find more volunteers, and even diversify your board.

How can your nonprofit inspire people from diverse communities to give and get involved?

Join the Chronicle for Diversify Your Donors: Attract and Engage Asian American and Indigenous Donors on Thursday, October 21, at 2 PM ET, the third in our series on broadening your base of support to include people of all backgrounds. You’ll learn from our expert guests:
Register before October 14 to get a special early-bird discount and save $20.

Can’t make it to the live event? Just register now and watch the recording whenever you like.

This session qualifies for 1.25 CFRE credits.

This webinar is produced with support from YPTC.


Sincerely,

Lisa Schohl
Senior Editor, Professional Development

Chronicle of Philanthropy
1255 Twenty-Third St. NW
Washington, DC 20037

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