ADWEEK | Super Bowl

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Super Bowl

February 2, 2021

By Jameson Fleming

Presented By

Past Bud Light Heroes Return to Save the Day in Its Super Bowl 2021 Spot

Hello!

We have a number of new spots to share today. The ads are coming fast and furious now, but we're still expecting to see a sizeable number of ads make their debuts during the actual Super Bowl. Let's get right to it:

Bud Light has brought back a gaggle of its most famous characters, including the Bud Knight, who once again meets a not-so-great fate in a Super Bowl ad. [Watch it here.]
Dolly Parton landed a Super Bowl spotlight in Squarespace's hustle-themed ad. The spot inverts her song '9 to 5' as '5-to-9' to celebrate the side hustles we're so passionate about. [Watch it here.]
Amazon put Alexa in a human body. A body—actor Michael B. Jordan—that makes at least one Amazon employee swoon. [Watch the hilarious ad here.]
Lil Nas X celebrates those who defy the logic of the past to create the future in Logitech's ad. [Watch it here.]
We spoke with Nick Jonas about starring in a spot for Dexcom's diabetes tech. [Watch it here.]
Rocket Mortgage is back in the Super Bowl with not one, but two ads this year. Tracy Morgan stars in the teaser. [Watch it here.]
Marshawn Lynch tells the tale of The Night Before the Super Bowl in this classic star-studded Frito Lay portfolio ad. [Watch it here.]

The Big Game Summit

On Thursday, we're hosting our first Big Game Summit with our partner USA Today and its legendary Ad Meter. You can hear from some of the brightest minds in Super Bowl marketing at Pepsi, ViacomCBS, Rocket Mortgage and Super Bowl champion wide receiver Torrey Smith. The event is free to attend—register here.