To the surprise of no one, Bud Light is extending its popular "Dilly Dilly" ads into a Super Bowl campaign with what it's calling a "trilogy" of new commercials, beginning with one called "Wizard" that Adweek can reveal exclusively today. The "Dilly Dilly" catchphrase, introduced as a kind of toast in an amusing, medieval-themed Wieden...
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December 22, 2017
Brand Marketing Daily
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Bud Light Is Bringing ‘Dilly Dilly’ to the Super Bowl With Trilogy of New Ads Starting Today
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