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| Brand doesn't want to be politically divisive By Kristina Monllos On Tuesday Budweiser released its 60-second spot for the Super Bowl. The epic showcases co-founder Adolphus Busch's journey from Hamburg, Germany to St. Louis. In the days following its release the ad has become the subject of much debate--is it a pro-immigrant message? Is it a response to President Trump's executive order?--and the reason for... Read more » |
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| Our pre-game preview of noteworthy spots By Tim Nudd |
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| Throwback work from Wieden + Kennedy By Kristina Monllos |
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| Some great spots you might have forgotten By Tim Nudd |
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| Rob Gronkowski and Terrell Owens also star in the spot By Katie Richards Ever wonder when and where the touchdown celebration began and how it evolved from a simple high five to the shimmy or the shake to the shimmy, shimmy shake? T-Mobile has you covered. In the brand's new Super Bowl spot, released today, Justin Bieber tells the world how the touchdown dance came to be. The... Read more » |
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| Which box do you belong in? By Angela Natividad TV2 Denmark's "All that We Share" isn't so much an ad as it is a manifesto. It begins, "It's easy to put people in boxes. There's us ... and there's them." As if on cue, groups walk onto the set and step dutifully into the boxes that, from a glance, define them. The high- and... Read more » |
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| Spot features Tina Fey, Steve Carell, Viola Davis and others By Christine Birkner Everybody needs a little encouraging now and then when it comes to chasing their dreams, and in Honda's Super Bowl ad, a cast of celebrities channel their humble adolescences that probably were a lot like yours--bad hairstyles, awkward phases and all--to motivate you. The real high school yearbook photos of Tina Fey, Robert Redford, Amy... Read more » |
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| Featured Jobs | | Happy Medium Des Moines, IA or Chicago, IL | | Vanguard Communications of Falls Church, Inc. Washington D.C. | | Serino/Coyne, LLC New York City, New York | | Asphalt Green New York City, New York (US) | | Marquis Who's Who Ventures LLC Nassau County, New York | | |
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| Consumers see them as a form of entertainment By Robert Klara Though marketers probably don't want to think about it, Americans really don't like advertising very much. A 2012 survey by Mancx found that advertising is a big complaint about the internet (54 percent of those surveyed think there are too many ads), and a Gallup survey found that 37 percent of people have a negative... Read more » |
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| But keeping the ad starring Jon Hamm under wraps By Christine Birkner H&R Block will be back in the Super Bowl for the first time since 2009 to promote a new partnership with IBM Watson to help the artificial intelligence platform do your taxes. The brand has chosen not to release the 60-second ad--which will air in the game's first quarter and was produced by Fallon in... Read more » |
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| Droga5 will handle creative By Katie Richards Sprint will return to the Super Bowl this year with a 30-second spot from Droga5. The ad will run in the second quarter of the game and marks the brand's fifth Super Bowl appearance to date. Sprint's CEO Marcelo Claure announced the ad earlier today on Twitter, writing that "it's a real cliffhanger." Big news!... Read more » |
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