Also: Marketing budgets are growing for digital ads and online efforts, Lego literally launches its newest model, millennials are more likely to impulse buy, and more.
Also: Marketing budgets are growing for digital ads and online efforts, Lego literally launches its newest model, millennials are more likely to impulse buy, and more.
PR pros and marketers must keep tabs on what makes established and potential customers tick, the stimuli that motivate them, and how their habits and preferences are evolving.
The Consumer Electronics Show dazzled with prototypes, applications and innovations, but inspiration from the annual event isn’t limited to those in the tech space.
How are you interacting with your consumers on social media channels? This infographic shares some rules of the road for keeping things polite and professional.
Our PR industry never stays the same for long. Here’s how our Advisory Board suggests you invest in yourself to reap the rewards of the dynamic year ahead.
Email and phone calls still have their place, but the software giant uses digital platforms to reach customers where they are—and deliver lightning-fast support.
One of most eloquent speakers, King is remembered for his ability to control a venue with the simple power of his voice. Here are a few reasons why he was so successful.
