What’s going on here? Warren Buffett bought into Ulta Beauty last quarter, giving Berkshire Hathaway a makeover. What does this mean? The world’s most famous investor dipped his toes into new waters, snapping up around a million shares of aerospace company Heico Corporation and about 700,000 shares of Ulta Beauty. While that $260 million stake in Ulta is a minnow by Berkshire’s standards, it signals faith in the industry – despite the firm’s stock sliding by a third this year. Buffett made room by trimming Berkshire’s holdings in Capital One, T-Mobile, and Floor & Decor Holdings – and by ditching Snowflake entirely. But he stood by some old familiars, upgrading his investment in Chubb Insurance by 4.3% and keeping Apple, Bank of America, American Express, Coca-Cola, and Chevron as his top five. Why should I care? For markets: Make-under time. Beauty products were the retail world’s hot cakes during the pandemic. But now that rising prices are pinching shoppers and competition is mounting, beauty stores – once seen as inflation-proof – are struggling to empty their shelves. So Ulta’s stuck duking it out with LVMH-owned Sephora, with both leaning into "store-in-store" strategies – Sephora’s nestled inside Kohl’s, and Ulta’s found spots in Target. That hasn’t paid off yet: Ulta has warned revenue growth is slowing down, while even beauty giants like L’Oréal and Estee Lauder have seen shares drop. The bigger picture: The Buffett effect. Berkshire’s Ulta stake might be comparatively small fry, but the mere mention of the Oracle of Omaha’s interest sent shares up 11% on the day. And if you’re looking for more ways to channel your inner Buffett, you have options. Route one is buying shares in Berkshire Hathaway, which are up 22% this year – beating out the S&P 500’s 17% gain. Or, you could DIY by downloading Berkshire’s portfolio each quarter and picking your favorites. Finally, a hands-off approach would be investing in an ETF mimicking Buffett’s strategy. |