Changing preferences and buying behaviors demand B2B organizations to shift from being product- and solution-focused to delivering better experiences. Designing a B2B sales experience requires addressing the business and emotional needs of buyers in order to live up to the expectations they bring with them from the outside world. As the battle for loyalty intensifies, marketing, sales, and service will need to work in parallel to reimagine and deliver on a differentiated human experience.

Attend the webinar to hear from transformation leaders at Deloitte on how B2B marketing and sales organizations need to realign and adapt to be experience-driven.