Build a blog & monetize it in 48 hours

4 years ago
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Last weekend, I did something scary. I challenged myself to start a new blog from scratch and then monetize it in 48 hours. 
The goal was to take a passion (I chose coffee), build an audience around it, and then sell them something.
The rules were simple:I couldn’t use my existing platform.
I had to bootstrap the whole thing on a very low budget.
I had to build a community and sell them something. 
"Can't I just give it away?" I asked my friend Bryan who was holding me accountable. 
"You're teaching people to go pro, right? Pros get paid." 
“Fine,” I said. I announced the challenge on the blog and nervously got to work. 
What happened next was a weekend short of incredible. 
First, I connected with a friend of a friend named Joe who started a coffee roasting company and agreed to consult me on my new venture.
Then, I got onto YouTube and started learning. By the end of the night, I had roasted my first batch of coffee beans (which I picked up on a trip to Africa the previous year).
Later that night, I spent $11 on a new domain and launched a coffee blog, posted a couple times to it, and grabbed a few social media handles for my new brand:
The next day, I did a giveaway for a year’s supply of coffee (compliments of my new friend) to help jump start my new email list. By the end of the day, I had 70 new subscribers.
On Monday, I sent an email to my new list and sold my first bag of coffee by noon, using a free online store via Square, which took me about five minutes to set up.
By the end of the 48 hours, I had accomplished my goal. I had learned a new skill, built a brand-new blog from scratch, and grew an audience to 100 subscribers. I even made a sale.
To read the whole story visit my epic-long post about it.
Here’s what I learned:
1. Starting is hard, but not impossible. I was surprised at how challenging it was to start from scratch. Without using any of my existing resources, I had to get creative in how I grew my audience.
2. You have more resources than you realize. The coffee beans in my cupboard. The paper bag from the local barista. That phone call with Joe. All free, and all within my reach (I just didn’t know it until I tried).
3. Everyone has a network. Sometimes with the Internet, we overlook the importance of people we interact with on a regular basis. But if you want to launch a passion project, why wouldn't you include your closest friends and family? Start there.
Here's the best part: This entire process can be replicated. That’s the whole reason I did it: to show you what can be done with limited resources and some good, old-fashioned hard work.
I did it in a weekend, and in The Art of Work Writer’s Track, I show you my process (in a lot more detail). I’ll teach you:how to identify what passion you should pursue
how to build a blog from scratch and start getting subscribers
what kind of content you should share to grow your audience
how to go pro with your writing and start making a living
how you can earn the attention of influencers and online mentors
 when it’s time to take the leap and do this full-time
and more!
This past weekend, hundreds of people participated in the challenge and experienced results that even surprised themselves.
When you put your mind to something, you can accomplish a whole lot more than you realize. Even in just a short amount of time. That’s what was so amazing about this experiment: It worked.
But this shouldn’t be amazing. This kind of breakthrough should be normal. 
Because that’s what happens when you begin to pursue your passion. The world makes room for your dream. Others come to your aid. You figure it out.
If you’ve never experienced that, if you'd like to join hundreds of other writers who are chasing their passions, and if you’d like to let me coach you through this process, check out The Art of Work Writers Track:
Registration closes tomorrow, so time is running out. I’d love to have you join us!
P.S. Later today, I’m doing a live Q&A call to answer any questions you have about the experiment, the new course bundle, or what it takes to build a powerful platform and monetize it. Here are the details (come early as it will be first come, first served):
Time: Wednesday, May 6th
4:30pm ET (1:30pm PT)
To attend, Visit here.
Or Call: (425) 440-5100 (Pin Code: 750604#)
We will record this and share the replay later, but if you want your question asked live, be sure to come!
P.P.S. I understand that not everyone is ready for this. Maybe you simply can't commit the time right now, or maybe you're already crystal clear on your path and hustling as hard as you can... If that's you, that's cool. Click here and I won't say another word about it to you, but you'll still get blog posts and other great content from time to time.
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Franklin TN 37065
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