You improve what you measure, but in today’s market, you’ve got to measure better and faster to optimize real-time insights and create first-mover advantage. That’s what confectionary giant Perfetti van Melle (PvM)—known for Airheads and Mentos—does by aligning its planning with how customers are consuming media. By using technology-driven data access, it is moving into real-time decision making.

Register now to hear from Bill Mackison, consumer insights lead for Airheads and Mentos, along with Keen Decision Systems CEO Greg Dolan, about the learnings and best practices that PvM has used on its measurement journey.