Build a bulletproof ‘digital center of excellence’ Ericsson's marketing director, Sabrina Rodriguez shares how
ClickZ Daily: January 24, 2022 |
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| Good morning! Almost every marketing leader is facing the challenge of justifying budgets, retaining talent, and driving growth. What if you could build a foundation that supports these overarching goals? Sabrina Rodriguez, global head of digital marketing at Ericsson discusses how to build a bulletproof digital center of excellence. |
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Collaboration Elizabeth Roscoe |
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Digital Leaders Michael Collins Does your brand have a league carved out and in line with consumer expectations? Read more |
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| Advertising & Promotion Gareth Platt How KFC turned threat into opportunity by suspending its iconic slogan Read more |
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| Digital Advertising Abhishek Shrivastava How to navigate "The Great Reshuffle", a privacy-led industry, and other changes on the horizon Read more |
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| Digital Leaders Nicola Mendelsohn CBE Nicola Mendelsohn CBE, VP Global Business Group at Meta outlines brand-side priorities that will shape the digital and marketing arena Read more |
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| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
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Digital Advertising A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. Download now |
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| Digital Transformation An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speaker app, a mobile chatbot, or even an interactive ad on a smart mirror or IoT workout device. Download now |
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