The volume of audience data has grown exponentially over the past few years, but the organizations that use it haven’t evolved nearly as much. Many marketers and media providers remain saddled with infrastructure, technology and processes that hinder their ability to capitalize on big data and its potential.

Attend this webinar to hear from consulting firm Winterberry Group, which will share the results of its research on building a data-centric organization. In addition, Nielsen Marketing Cloud will discuss the tactics and technology brand and agency executives are using to bring data-driven marketing strategies to life.