To ensure that customers and prospects have the ideal interactions at every touchpoint, marketers need in-depth information about the journey buyers navigate on their way to making a purchase, and how they interact post-purchase.

Adopting a platform that gathers, visualizes, analyzes and acts upon data across all customer touchpoints can lead to improved alignment among business units and more agile marketing ops, as well as a stronger relationship with your customer.

This is where a customer journey orchestration (CJO) platform comes in. A CJO platform helps businesses understand customers’ values and concerns. CJO platforms also help them express that understanding when they interact with customers.

To understand more about CJO platforms, the market and the top vendors in this space MarTech's publication of "Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide" is a must-have resource.