As home buying stalls, focus your marketing efforts on growing customer loyalty so your business pipeline stays filled.

Your clients are looking for a home to fall in love with, so here's how to perfect your matchmaking skills and help them find the one.

Ken Melton, communications strategist for the Johns Hopkins Applied Physics Laboratory, shared the storytelling lessons he's learned throughout his career starting with the Marines. "I like helping people express themselves creatively and share their knowledge," Melton said during S&T Live, a monthly LinkedIn livestream by Public Relations Society of America.

Mobile video ads ranging from 31 to 60 seconds are driving an average 50% bump in conversions for brands compared to shorter ads, per Liftoff analysis. Liftoff says "mixing and matching" existing ads to develop long-form content saves time and money, and tells a deeper story that captures an audience's attention.

Savvy businesses can navigate a slowing economy with three strategies, starting with understanding their ideal customers' frame of mind, writes Darrell Amy, author of "Revenue Growth Engine." Other tips involve tailoring marketing messages and updating operations.

The monthly fee for FHA loans is being reduced, alleviating "some of the financial stress" buyers have faced from rising home prices and mortgage rates, the association says.

Homeowners are continuing to make mortgage payments on time despite inflation and other economic challenges, according to this analysis of data tracked by the Federal Reserve Bank of New York. In California, for example, the delinquency rate was 1% in the fourth quarter.

The two-year transformation of this London home includes opening up spaces and adding color.

Connected devices and the Internet of Things are transforming homes and buyers' expectations. "Homeowners don't simply look for houses with ample ventilation or larger parking, they look for a 'thinking' space that can perform actions such as monitoring environmental conditions, assisting in security via intrusion detection and even autonomously monitoring the occupants' health," writes Jyoti Prasad Bhatt, CEO of ImpactQA.

The North Carolina Real Estate Commission has voted to proceed with rulemaking that would expand the state's real estate disclosure form with several questions regarding the flood histories of homes for sale. Currently, North Carolina mandates only the disclosure of whether a home is within a designated flood-hazard zone and whether it must be covered by flood insurance, according to the petition seeking enhanced disclosures.