AUGUST 31, 2017

A car dealer’s Facebook page “liked” by 1,000 potential customers is better than one liked by 10,000 non-customers.

“If consumers are to buy cars and F&I products online, e-contracting is a critical component of that future state.”

Any sales or F&I pro knows the best strategy is to lay out the benefits and let the customer’s self-interest make the sale.

It's apparently never too early to run a football-oriented spot.

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