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November 28, 2022
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Top News
Three women who co-own their brokerage together share how equal sharing of responsibility leads to greater respect and cohesiveness for them and their agents.
Full Story: REALTOR® Magazine (11/22) 
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Lenovo's Cyber Week Sale is here. Save up to 70% sitewide tech gifts
NAR member can shop guaranteed lowest prices of the year on top rated PCs, laptops, tablets, phones and electronics. MyLenovo Rewards members get FREE expedited delivery. Sign-up is easy, quick and free! For sales help call 800-426-7235.
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Best Practices in Sales & Marketing
Residential and commercial real estate are two completely different beasts, but it's not impossible to transition so long as you know what rules apply in the commercial space.
Full Story: REALTOR® Magazine (10/28) 
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How you work with cooperating agents or accept advice from mentors and brokers says a lot about who you are as a real estate professional. Listen to Drive With NAR.
Full Story: REALTOR® Magazine/Drive With NAR (11/1) 
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Morgan Franklin of Coldwell Banker Global Luxury in Boston negotiated the purchase of a mummy head along with closing a $2.5 million penthouse.
Full Story: The Wall Street Journal (11/24) 
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Contextual content production should take up 60% of 2023 budgets for digital marketers, experts suggest, with the remainder going toward media purchases. Other recommended strategies include focusing on brand awareness, influencer marketing and continuous testing.
Full Story: ClickZ (11/25) 
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Real Estate Trends
A new study identifies the improvement projects homeowners prioritize based on how old their home is.
Full Story: REALTOR® Magazine/Styled, Staged & Sold (11/21) 
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Mixing patterns, adding color through artwork and creating seating areas are among bedroom design trends for 2023.
Full Story: Real Homes (11/24) 
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Technology & Innovations
The new Impulse tool from UK-based Disperse.io uses periodic 360-degree photographic scans and artificial intelligence to point out construction site issues as they arise. The tool also assists project managers by coordinating building information modeling, drawings, plans and schedules.
Full Story: Engineering News-Record (tiered subscription model) (11/18) 
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Fair & Equitable Housing
Major American cities have failed to grant building permits to affordable housing units, a key reason these areas have become too expensive for many workers. "The reason California has the affordability problems we have now is because we did not build," said David Garcia of the Terner Center for Housing Innovation at the University of California, Berkeley.
Full Story: The Real Deal (11/27),  The Atlantic (tiered subscription model) (11/23) 
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Legislation & Regulation
Borrowers in the current inflation-ridden economy will find that many banks are being more conservative in lending, according to a Federal Reserve survey. More banks are hiking costs for riskier loans, raising the fees for credit lines and increasing the spread between the loan rate and bank's cost of funds.
Full Story: CFO (11/23) 
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The Federal Reserve appears poised to begin raising interest rates in smaller increments soon, according to meeting minutes that were released last week. Officials pointed to the "uncertain lags and magnitudes associated with the effects of monetary policy actions on economic activity and inflation" as one reason, according to the minutes.
Full Story: CNBC (11/23) 
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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