 | Hello there. We are half way through our programme of CMU Insights seminars and masterclasses for the autumn, so I thought I'd drop you a quick email to remind you what is still to come. We've got sessions on live and brands, social media and music PR, direct-to-fan and artist deals, and piracy and safe harbours. The next month's sessions line up like this... 23 Oct: Seminar - Merch, Live & Brands | INFO | BOOK 30 Oct: Seminar - Social Media Tools | INFO | BOOK 06 Nov: Seminar - Music Media | INFO | BOOK 13 Nov: Seminar - Building A Fan-Orientated Business | INFO | BOOK 20 Nov: Masterclass - Enforcing Music Rights | INFO | BOOK Scroll on down for more information on each of them. Don't forget, we can also run any of these sessions - and others - for you and your team at your offices. Click here for information on our in-house training services. Thanks for reading, Chris Cooke MD & Business Editor, CMU |
MERCH, LIVE & BRANDS |Â Monday 23 Oct |Â INFOÂ |Â BOOK
An overview of the music industry's key revenue streams other than music rights, including the live sector, brand partnerships, and the increasing importance of direct-to-fan services...
 The merchandise sector and beyond.
 An artist's live performance career.
 The live market in 2017.
 Challenges and opportunities in primary and secondary ticketing.
 How brand partnerships work - what brands want and what brands offer.
 The growth of direct-to-fan.
BUILDING A FANBASE - SOCIAL MEDIA TOOLS |Â Monday 30 Oct |Â INFOÂ |Â BOOK
The role of social media in building, engaging and understanding core fanbase...
 How social media fits in - pre, during and after the album campaign.
 The key social media.
 Tips for using Twitter, Facebook, Instagram, Snapchat, YouTube and Soundcloud.
 A social media stategy and content plan.
 Social analytics and your direct-to-fan business.
BUILDING A FANBASE - MUSIC MEDIA |Â Monday 6 Nov | INFOÂ |Â BOOK
The role of traditional music media - in print, online and broadcast - in building industry profile for new talent, and getting music to a more mainstream audience...
 The music press and music in the press - in print and online.
 Current trends in music radio and TV.
 Engaging journalists, editors, heads of music and DJs.
 The traditional music marketing and PR campaign.
 A new approach to music marketing and PR.
 Better press releases and music photography.
BUILDING A FAN ORIENTATED BUSINESS |Â Monday 13 Nov | INFOÂ |Â BOOK
How social and direct-to-fan tools, including the fan mailing list, should be used to inform an artist's business, and the new kinds of deals being done to capitalise on the potential of direct-to-fan...
 How do you make money out of music? A recap.
 The direct-to-fan relationship.
 Capturing fans online and the importance of the fan email list.
 Analysing and dissecting fanbase.
 Challenges for a direct-to-fan approach to building an artist business.
 Where do traditional business partners fit in? Alternative label deals.
ENFORCING MUSIC RIGHTS MASTERCLASS |Â Monday 20 Nov | INFOÂ |Â BOOK
In this half day masterclass, CMU MD and Business Editor Chris Cooke will look at how the music industry enforces its copyrights, at the long-running battle with online music piracy, and at the controversy around the copyright safe harbour.
 Find out what UK copyright law says about infringment and how to deal with infringers, including the crucial concept of 'authorising infringement'.
 Learn how key piracy cases from the 1980s in the UK and the US impacted the fight against online piracy.
 Consider the challenges the rise of online file-sharing posed, and review the key cases involving Napster, Grokster, Kazaa, The Pirate Bay, LimeWire, Oink and Dancing Jesus, plus find out what kinds of music piracy are dominating today.
 Discuss some of the music industry's key tactics for combatting online piracy, including three-strikes, web-blocking and 'follow the money', and find out which tactics are currently being employed.
 Understand how the copyright safe harbour works, the obligations of safe harbour dwelling companies in terms of takedown processes, and why the safe harbour has proven so controversial in recent years, especially in relation to user-upload platforms like YouTube.
| ||
 |
