The last decade and a half have seen an explosion in the amount of student data colleges and their third-party vendors can collect. This transformation has come with a growing recognition that — as many institutions remain underfunded — innovation must be driven by data, not hunches.
If done well, data-informed initiatives will win on two fronts. For one, more students will stay enrolled and graduate with a degree. And because of that, colleges are likely to see a return on their investment. But if institutions aren’t intentional in nurturing a data-friendly campus culture, they risk discrimination, misinformed decision-making, and splintered trust with their staff and students.
Using Student Data Responsibly reveals responsible ways institutions can collect, protect, analyze, and act on student data that helps retain students and gets them across the finish line to their degrees.
