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| FRIDAY 5 OCTOBER 2018 | CMUINSIGHTS.COM | ||||
| The next series of CMU Insights evening seminars kicks off next week at the London HQ of Lewis Silkin putting the spotlight on music marketing, fan engagement and direct-to-fan businesses. The three seminars take place each Monday evening at 6.30pm and together cover social media and digital tools, music media and PR, and how to go about building a direct-to-fan business. Read on for more information about each seminar. You can book into all three sessions for just £125 including VAT and booking fee - CLICK HERE TO BOOK. Or book into individual sessions for £49.99 using the links below. | |||||
| ON MONDAY 8 OCTOBER - CLICK HERE TO BOOK A beginner's guide to the role of social media tools in building, engaging and understanding core fanbase, including an overview of the key social platforms, and the importance of analytics and email. Plus: Â How social media fits in - pre, during and after the album campaign. Â The key social media. Â Tips for using Twitter, Facebook, Instagram and Snapchat. Â YouTube and Soundcloud as marketing channels. Â A social media stategy and content plan. Â Social analytics and your direct-to-fan business. | |||||
| ON MONDAY 15 OCTOBER - CLICK HERE TO BOOK The role of traditional and new music media - print, online, broadcast and streaming playlists - in building industry profile for new talent, and getting music to a more mainstream audience. Including: Â The music press - magazines, websites, blogs. Â Broadcast media - radio, TV, YouTubers. Â The increased importance of streaming playlists. Â The classic music marketing and PR campaign. Â How music marketing is changing in the streaming age. Â CMU Insights music journalist survey results. | |||||
| ON MONDAY 22 OCTOBER - CLICK HERE TO BOOK How social and direct-to-fan tools, and the data they generate, should be used to inform an artist's business. This session then provides tips on building and developing a direct-to-fan artist store and considers how the artist's business partners may be involved in D2F activity. Including:  How do you make money out of music?  The direct-to-fan relationship.  Capturing fans online and the importance of the fan email list.  Analysing and dissecting fanbase.  Putting direct-to-fan channels in place and building an artist store.  Where do the artist's traditional business partners fit in? | |||||
| CMU INSIGHTS SEMINARS RUN IN-HOUSE AT YOUR COMPANY Don't forget, we also run CMU Insights sessions in-house for music companies. You can pick from a menu of 'primer' courses covering topics like music revenues, music rights, music piracy, the streaming market, digital licensing, fan engagement, music PR and key business trends. We run these sessions for your team at your office. CLICK HERE to find out more about the primer courses we can run for you in-house. | |||||
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