Good morning, Marketer, and what turns a good idea into a great one?
Below, agile expert and MarTech contributor Stacy Ackerman dives into how to handle the frequently overwhelming Marketing Backlog. “There are always way more good ideas than time,” she says. So true!
Often a good idea becomes a great one when it bumps into other good ideas. That’s the heart of collaboration. But to achieve this marketing magic, all the good ideas and tasks have to be made transparent and prioritized in a single shared place.
Then all the stakeholders and team members can tackle the Backlog and discover the gold at the end of the agile marketing rainbow.
Chris Wood,
Editor
