Good morning, Marketer, it’s fair to say that trust and data are two of a brand’s greatest assets.
They’re not unlimited, of course. But they can be combined to create a virtuous cycle for marketers, as well as for customers, as you’ll see below.
Allowing customers to express their data preferences is helpful because it opens up another line of dialogue with customers. They get customers and companies talking to one another, and that’s a good thing.
Chris Wood,
Editor
