Building marketing success from the post-pandemic data black hole Dan Arden, Senior Director of Global CRM and Marketing Operations at Groupon, outlines how to build marketing success from the post-pandemic data black hole.
ClickZ Daily: March 31, 2022 |
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| Good morning! The pandemic has gone and ruined the perfect data-driven pictures we’d created of our customers, our market and our products, to set strategies for growth. This creates a big challenge for marketers even as we transition to ‘living with covid’. Before the pandemic, we never would have made strategic marketing decisions on data that was two years old. That’s exactly what most marketers are being asked to do right now. Dan Arden, Senior Director of Global CRM and Marketing Operations at Groupon, outlines how to build marketing success from the post-pandemic data black hole. |
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