| | | | | | | Learn more with this web seminar. | | | | |  | | |
| | | Sponsored By: | | |  | | |
|
| |
| | | | | | | Building trust through the
customer experience
Jul. 28, 2020 | 2 PM ET/11 AM PT | | | | Hello Voornaam, | | | | Trust is a critical component of all customer relationships, both consumer and commercial. But building a relationship of trust goes beyond creating a secure environment. Customer journeys, particularly on digital platforms and channels, must be designed to nurture and reinforce the trust relationship at all times -- both implicitly through design and experiential choices, and explicitly at key decision moments. At the same time, you must cultivate a corporate culture in which trust is not just the responsibility of your security and privacy professionals, but an operating principle embraced by all team members. | | | | This webinar will explore each moment in the Customer Journey— Prospecting, Acquisition, Onboarding, Customer Service/ Relationship Deepening, Retention/Separation— and explore the following opportunities within those moments: - The tech opportunity - Analytics, AI, automation
- The customer opportunity - use cases in those technologies for delivering new value to customers
- The trust opportunity - what’s the governance and compliance models around PII and AI around it to ensure trust
|
| Register Now | | | | Mike Soistman
Senior Vice President
Head of Enterprise
Data Analytics & Reporting
Wells Fargo
(Speaker) | | | | Ritesh Saraf
Vice President,
Product, Technology &
Customer Experience
State Farm
(Speaker) | | | Alarice Lonergan
Partner, DS&iX, Global Business Services
IBM
(Speaker) | | | Penny Crosman
Editor
American Banker
(Moderator) | | |
|
| | |
|
| | |
| |
| | | | |
|
- - - - - - - - - - - - - - - - - - - - - - - - - |
