User communities are an incredibly important resource for companies. They provide expert feedback, informed suggestions, word-of-mouth marketing and more. That’s why so many companies have lavish annual events for them. But it’s a big step from selling your solution to developing that community. Sabina Pons has a guide to help you cultivate a community of your own.
Also, it’s not just your imagination, martech spend is dropping. Gartner’s CMO Survey found tech spending hit a 10-year low, while paid media spending is skyrocketing. More details here.
Constantine von Hoffman
Managing Editor
