Hi John, Whilst marketing strategies continue to evolve with paid search and affiliate marketing dominating spend, it is critical for brands to understand how the interplay between these two methods can impact upon brand safety and integrity. In our recent survey we aimed to assess through extensive research, leading marketing practitioners experiences with both affiliate marketing and paid search, how they overlap and how threats to brand integrity can be overcome. Access your complimentary copy of the report to discover the key findings supported by insights and first-hand accounts from representatives at BrandVerity, Tripadvisor, Fiverr and CoursesOnline. Key findings include: - 78% plan to increase online spending
- 40% plan to invest in paid search monitoring
- 35% mention the need for built in brand protection
As digital marketing continues its rapid rise and marketing budgets continue to grow it is clear that organisations understand the benefits of affiliate, however there are still some improvements that can be made. With the benefits of a paid search montioring and brand compliance solution impossible to ignore, download your copy today for all the commentary and supporting evidence. We hope you enjoy the report! |
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