In its inaugural foray in the annual upfront market, Facebook has won some TV dollars and lessons in what it will need to do to win more.
| We're about to hit the halfway mark at 2019's Cannes Lions, and we'll be continuing to brief you on advertising's biggest festival (even if you couldn't make it this year). In the meantime, take a look inside Facebook’s bid to compete for advertisers’ upfront budgets, and see why the head of social at a fashion brand is considering quitting in our latest Confessions piece. In its inaugural bid to secure video ad spend commitments from TV and digital video advertisers, Facebook has already won some ad dollars away from traditional TV. But mostly it is learning lessons in what it will need to do to win more ad dollars in the annual upfront marketplace next year, according to agency execs. For the last decade, the ad tech marina in Cannes has become a microcosm of the independent ad tech industry. Spending time on a yacht in order to treat senior ad tech, agency and media owner execs to breakfast meetings, boozy lunches and evening parties may seem extravagant. But to many, the outcome more than justifies the cost. Read an oral history of how the marina became what it is, from the people who were there. In the latest installment of our Confessions series, the head of social media for a fashion brand revealed that they are being undermined in front of colleagues by their new boss -- behavior they describe as bullying. Other things to know about Join product leaders from Time Inc., Refinery29, The Washington Post and more as we dive into how to monetize audiences, incorporate insights, sharpen offerings and more at the Digiday Publishing Product Leaders Retreat. Paid search is a cornerstone of most digital marketing campaigns, but strategies and tools are in constant flux. In this survey, we’ll ask which tactics and technologies marketers are using in their search campaigns. You’ll receive a $5 Starbucks gift card upon completion. Sponsored by Kenshoo. | | |
|
| Sponsored by MiQ | | Businesses don’t understand the true value of their data | | Marketers are uniquely equipped to see all the audience data flowing into their organizations, but by over-relying on technology, marketers may be letting black boxes make too many decisions, foregoing intuition, emotional or cultural context. | | |
| Sponsored by Cheq | | Why advertisers turn off brand safety controls | | Several years into the struggle for better brand safety, there is widespread dissatisfaction, as new research shows that blunt brand safety tools are stifling reach and content for both the demand and supply side. | | |
| Modern Retail | | How fitness equipment startups are plotting the push into physical retail | | Spurred by the success of Peloton, new startups are building businesses around internet-connected, in-home workout equipment, but they are finding that they don’t have as easy of a path towards opening physical stores as startups in other product categories. There are no one or two go-to-retailers whose stores fitness startups can start selling their products […] |
|
