Also: Lowe’s launches CSR initiative for its 100th birthday, only 41% of men are ready to tackle gender inequality, Taco Bell joins the NFT bandwagon, and more.

TODAY’S HEADLINES – 03.09.2021  
 
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DAILY SCOOP

Burger King UK apologizes for offensive tweet, Unilever drops ‘normal’ from beauty product branding, and Google adds context to news stories

Also: Lowe’s launches CSR initiative for its 100th birthday, only 41% of men are ready to tackle gender inequality, Taco Bell joins the NFT bandwagon, and more.


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MEDIA RELATIONS

Lessons PR pros must learn from the COVID-19 crisis

As the pandemic enters its second year—and national cases plummet—what are the takeaways communicators should take to heart for the next public health emergency? Pros from Silicon Valley share their reflections.


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COVID-19

5 ways to adapt your PR efforts in a post-COVID world

After a year of the global pandemic and resulting crises, what changes are going to be with us long into the future?



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WINNING CAMPAIGNS

ESPN staff competes to bring kindness to communities

ESPN’s campaign to empower employees to help, mentor, teach train and serve their neighbors took the ribbon for Best Volunteer Program honors in PR Daily’s 2020 Corporate Social Responsibility Awards.


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SOCIAL MEDIA

Burger King misses the mark with tweet to mark International Women’s Day

The effort to grab attention on Twitter backfired as the fast-food chain drew criticism for invoking tired and offensive stereotypes.


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STORYTELLING

Create shareable content: 5 Hollywood storytelling tips

Nobody likes writing posts or shooting videos that nobody ‘likes.’ Here’s how to create content that hits emotional buttons so audiences hit the “share” button.


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DAILY SCOOP

Brands celebrate International Women’s Day, Hollywood Foreign Press issues DE&I commitments, and 60% of Google searches are on a mobile device

Also: Twitter’s Jack Dorsey to sell his first tweet as an NFT, H-E-B announces mask policy, despite loosened state restrictions, Royal Family’s tone-deaf tweet after Oprah interview, and more.



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CRISIS COMMUNICATIONS

Crisis comms lessons from the United States Postal Service

Learn how the mail-carrying mammoth is delivering crucial messaging to its vast, dispersed workforce during this turbulent time in history.


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THE WORKPLACE

8 tips for mastering the ‘Zoomstorm’

Creative collaboration can still take place on video chat, if you follow a few simple steps.


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RAGAN AWARDS

Don't miss this Friday's CSR & Diversity Awards entry deadline

Earn recognition for your influential DE&I, CSR and ESG communications campaigns, initiatives and programs. Entries must be received by 11:59 p.m. Central time on Friday, March 5.


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DAILY SCOOP

Saks Fifth Avenue separates e-commerce and in-store business, LinkedIn to stop tracking iOS users, and Twitter tests ‘undo send’ feature

Also: Suitsupply’s ‘new normal’ ads receive criticism and buzz, Lay’s Vietnam offers subtitles for viewers eating while streaming, the Minnesota Vikings talk about mental health, and more.



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CAREER LADDER

Just starting out in PR? Here’s how to have an immediate impact on the industry

For young professionals looking to make a difference, a PR pro offers her advice on how to build up your reputation and swing for the fences.


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A DAY IN THE LIFE

Bolt Public Relations’ Caroline Callaway shares her message of thanks

As organizations continue to chart these uncertain waters, it’s important to have gratitude for the stakeholders that have kept them afloat.


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EMAIL

What’s the future of email?

New data from PoliteMail lights the way for post-pandemic inbox mastery.


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