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Burger King Dressed Up as the Ghost of McDonald's in This Scary Good Halloween Prank Queens trick is a real treat By Tim Nudd Now this is a flame-broiled burn.
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Documentary Follows an Agency Copywriter Into the Wild, With Only Client Products to Survive Lee Kimball learns nature's brutality, and the true value of beer By Angela Natividad Remember that time Roundhouse sent a copywriter into the wilderness for a week, with nothing but client brands to keep him alive? Well, the Portland, Ore., agency just released the documentary. In "Living Off ...
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How NPR Increased Podcasting Ad Sales by 10 Times in 2 Years Brands are buying into cross-platform advertising By Christopher Heine NPR has the equivalent of a podcast testing lab that's now starting to reap huge financial dividends. For instance, the media organization late last year wanted to launch a new politics podcast, so it pitted a ...
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Some of Marketing's Brightest Minds Share Their Best Advice for the Next Generation 2016's Brand Genius winners talk success By Katie Richards brightcove.createExperiences();
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JW Marriott Is Exploring Beyond the Typical Commercial With Branded Travel Series Celebrity entrepreneur Bill Rancic hosts the show By Sami Main The days of the typical commercial, where it interrupts the viewer's experience, might be coming to a close as another brand announced its intentions to create and distribute more of its own content.
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10 of the Stars Who've Made the USO the Biggest Celebrity Brand in History 75 years of endorsements—all for free By Robert Klara Quick, can you name the brand that counts more celebrity endorsers than any other in existence? A brand that's understood the power of having famous names and faces behind it for longer than many brands have ...
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Denmark Rolls Its Eyes at the U.S. Election With This Hilarious Anti-Trump Bus Ad An appeal to expats to vote By Tim Nudd The anti-Trump outdoor advertising rolls on—even overseas.
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