The pandemic has fundamentally changed the way customers interact with retail spaces and restaurants—and Burger King is rising to meet those changes with a reinvention of the experience. Renovations and additions to BK locations will include prioritizing enhanced and social distancing-friendly drive-thru and walk-up ordering spaces, plus contactless tech and meal serving features. 

A redesigned experience: Check out the mockups and read more about how the new renovations will work.

Hear from Burger King’s Fernando Machado, plus Dwyane Wade, Ryan Reynolds and more brand superstars at Brandweek 2020, a fully reimagined virtual experience. Register today with code BW2MVT to take 20% off!

It’s not often you see a brand burn its own advertising, but J.M. Smucker Company acknowledged that its creative was a little lackluster—before the past two years, that is. In 2018 it initiated a creative transformation that would unite the company’s siloed marketing strategies and pack the punch of Publicis Groupe’s Power of One client solution into a three-pronged system focusing on coffee, pet foods and consumer foods. As a result, the company can quickly jump on trends and leverage the same data for the benefit of all of its brands.

Plus, the creative has leveled up: Watch spots for Folgers and Jif to see how a “vanilla” strategy turned into one that’s exciting, memorable and targeted.

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It’s a tough job market out there, so more than 50 companies including General Mills, Burger King and New Balance are using their marketing channels to help out. Over Labor Day weekend, instead of promoting their blowout sales and discounts, they’ll be promoting their job openings. The campaign, which was kicked off by Minnesota-based Red Wing Shoes and Droga5, also involves the brand transforming its customer service line into a job search hotline, and is being promoted with a full-page ad in The New York Times aiming to get other brands involved.

Connecting the jobless with jobs: The retailer has also released a video that shows its job openings and includes links embedded into the video to each listing.

Baby Yoda fans rejoice: Season 2 of The Mandalorian will drop on Oct. 30, which just so happens to be right around the time that initial subscribers will be deciding whether to re-up their subscriptions. The streamer initially raked in 60.5 million subscribers, a number amped up by a free year through Verizon and a three-year subscription deal. 

Can it compete in the long term? Now the goal is to keep people coming back for more in an increasingly competitive space.

Working with the Pittsburgh Steelers, Pepsi organized for fans Tim Dougherty and his son, Pat, to have their bright yellow stadium seats removed from the stadium and installed in their living room. The campaign is part of the brand's overarching strategy to focus on engaging football fans with levity and humor along with personalized activations that stir viewer and fan emotions, focusing on what fans miss most and addressing those wishes.

Watch it: The heartwarming short film about the campaign is from VaynerMedia.

More of Today’s Top News & Highlights

• Retailers Prioritize Contactless Shopping Over Cashierless Tech
• How Bud Light and Wieden+Kennedy Crafted a Collaborative Partnership
• Agency Execs Weigh in on How to Maintain Success During Pandemic Pivots
• Verizon Media Bolsters Addressable TV Offering With Expanded Dish Deal
• The Hispanic and Latin American Summit Featuring 13 Bold Leaders

Film and TV superstars Danny DeVito and Michael Douglas join each other for a Zoom call in a charming advertisement for POLST, Practitioner Orders for Life-Sustaining Treatment, which gives terminally sick patients greater decision making over their care at the end of their life.

A three-time NBA champion, Dwyane Wade officially retired from the league after sixteen years with his storied “One Last Dance” season in 2019 and has since embarked on his next phase in Entertainment and Brand Marketing.

Register for Brandweek to join Danny Wright as he sits down with Dwyane Wade for an intimate conversation to discuss his experience as a partner for many blue-chips and what authenticity means today for both brands and audiences.

The diverse group of artists includes a trans magazine photographer and an environmental photojournalist.

Advertising's internships have not been easy to navigate this year.

The Jacksonville Jaguars are the first team to have a marketing executive overseeing 'social responsibility.'

Modern superheroes show us how to master ourselves.

Verizon-owned carrier virtually takes fans to Red Rocks Amphitheatre for a personalized viewing experience.

Advertising spend in traditional media will continue to fall, according to the IAB.