Plus, brands promote job openings for Labor Day ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
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First Things First
 
September 3, 2020
By Jess Zafarris
 
 
Presented By
AppsFlyer
 
 
 
How Burger King Is Reimagining the Restaurant Experience During the Pandemic
 

The pandemic has fundamentally changed the way customers interact with retail spaces and restaurants—and Burger King is rising to meet those changes with a reinvention of the experience. Renovations and additions to BK locations will include prioritizing enhanced and social distancing-friendly drive-thru and walk-up ordering spaces, plus contactless tech and meal serving features. 

A redesigned experience: Check out the mockups and read more about how the new renovations will work.

Hear from Burger King’s Fernando Machado, plus Dwyane Wade, Ryan Reynolds and more brand superstars at Brandweek 2020, a fully reimagined virtual experience. Register today with code BW2MVT to take 20% off!

 
 
 
 
 
Smucker’s Sees Its New Approach to Advertising Pay Off as Sales Soar

It’s not often you see a brand burn its own advertising, but J.M. Smucker Company acknowledged that its creative was a little lackluster—before the past two years, that is. In 2018 it initiated a creative transformation that would unite the company’s siloed marketing strategies and pack the punch of Publicis Groupe’s Power of One client solution into a three-pronged system focusing on coffee, pet foods and consumer foods. As a result, the company can quickly jump on trends and leverage the same data for the benefit of all of its brands.

Plus, the creative has leveled up: Watch spots for Folgers and Jif to see how a “vanilla” strategy turned into one that’s exciting, memorable and targeted.

Please consider supporting our journalism with an Adweek Pro Subscription and gain full access to all of Adweek's essential coverage and resources.

 
 
 
Dozens of Brands Will Advertise Their Job Openings Instead of Sales This Labor Day

It’s a tough job market out there, so more than 50 companies including General Mills, Burger King and New Balance are using their marketing channels to help out. Over Labor Day weekend, instead of promoting their blowout sales and discounts, they’ll be promoting their job openings. The campaign, which was kicked off by Minnesota-based Red Wing Shoes and Droga5, also involves the brand transforming its customer service line into a job search hotline, and is being promoted with a full-page ad in The New York Times aiming to get other brands involved.

Connecting the jobless with jobs: The retailer has also released a video that shows its job openings and includes links embedded into the video to each listing.

 
 
 
Baby Yoda Returns as Disney+ Sets The Mandalorian's Season 2 Premiere

Baby Yoda

Baby Yoda fans rejoice: Season 2 of The Mandalorian will drop on Oct. 30, which just so happens to be right around the time that initial subscribers will be deciding whether to re-up their subscriptions. The streamer initially raked in 60.5 million subscribers, a number amped up by a free year through Verizon and a three-year subscription deal. 

Can it compete in the long term? Now the goal is to keep people coming back for more in an increasingly competitive space.

 
 
 
 
 
 
 
 
 
 
Pepsi's New NFL Campaign Pivots to Fan-Centric Advertising

Working with the Pittsburgh Steelers, Pepsi organized for fans Tim Dougherty and his son, Pat, to have their bright yellow stadium seats removed from the stadium and installed in their living room. The campaign is part of the brand's overarching strategy to focus on engaging football fans with levity and humor along with personalized activations that stir viewer and fan emotions, focusing on what fans miss most and addressing those wishes.

Watch it: The heartwarming short film about the campaign is from VaynerMedia.

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Danny DeVito and Michael Douglas Reunite Via Zoom for an Upbeat Ad About End-of-Life Planning
 

Film and TV superstars Danny DeVito and Michael Douglas join each other for a Zoom call in a charming advertisement for POLST, Practitioner Orders for Life-Sustaining Treatment, which gives terminally sick patients greater decision making over their care at the end of their life.

 
 
 
 
 
 
 
 
 
Adweek Promos and Events
Dwyane Wade on Being a Brand and Cultural Authenticity
 

A three-time NBA champion, Dwyane Wade officially retired from the league after sixteen years with his storied “One Last Dance” season in 2019 and has since embarked on his next phase in Entertainment and Brand Marketing.

Register for Brandweek to join Danny Wright as he sits down with Dwyane Wade for an intimate conversation to discuss his experience as a partner for many blue-chips and what authenticity means today for both brands and audiences.

 
 
 
 
 
 
 
 
Adobe Reveals 10 Rising Stars of Photography for 2020
 

The diverse group of artists includes a trans magazine photographer and an environmental photojournalist.

 
 
 
 
 
Adweek Radio: A Cruel and Stressful Summer for Interns
 

Advertising's internships have not been easy to navigate this year.

 
 
 
 
 
Julian Duncan Is Pioneering a New Social Impact Role at the NFL Team Level
 

The Jacksonville Jaguars are the first team to have a marketing executive overseeing 'social responsibility.'

 
 
 
 
 
What Chadwick Boseman and Bruce Lee Taught Us About Work and Purpose
 

Modern superheroes show us how to master ourselves.

 
 
 
 
 
Has Visible Set a New Standard for Pandemic-Proof Music Festivals?
 

Verizon-owned carrier virtually takes fans to Red Rocks Amphitheatre for a personalized viewing experience.

 
 
 
 
 
Only 9% of Ad Buyers Have a Clear Budget for Next Year
 

Advertising spend in traditional media will continue to fall, according to the IAB.

 
 
 
 
 
 
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