We've seen ad campaigns here and there through the years that intentionally put the client or its products in an unflattering flight--think, for example, of the great Harvey Nichols "Shoplifters" campaign by adam&eveDDB, which featured surveillance footage of the department store being robbed. But never have we seen ads that show a company's retail locations...
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AdFreak Daily Roundup
February 27, 2017
Today's highs and lows of creativity
David's latest campaign is hot!
By Tim Nudd
We've seen ad campaigns here and there through the years that intentionally put the client or its products in an unflattering flight--think, for example, of the great Harvey Nichols "Shoplifters" campaign by adam&eveDDB, which featured surveillance footage of the department store being robbed. But never have we seen ads that show a company's retail locations...
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See all three spots from 'The Receipt'
By Tim Nudd
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A spot about the kindness of strangers
By Gabriel Beltrone
Meet the HeroSmiths
By Gabriel Beltrone
Like Kimmel's Halloween prank, in reverse
By T.L. Stanley
If you're the kind of person who delights in the anguish of others, you might find your daily guffaw in this new Peeps campaign that features a lot of crying, moaning and shrieking. But the despair is fake. So it's OK for everybody to laugh. The work, from New York ad agency Terri & Sandy,...
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President calls Droga5 spot 'bad'
By Tim Nudd
The New York Times was hoping to start a dialogue with its new brand campaign from Droga5. But it couldn't have expected that the president himself would weigh in just three days after the work broke. Donald Trump on Sunday morning posted a tweet slamming the Times' ad campaign--which is focused on the importance of...
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Local activations, global scope
By Angela Natividad
In a recent Nike ad about equality, created by Wieden + Kennedy, a conviction-laden voice says, "Opportunity does not discriminate." In the background, Alicia Keys croons, "Change is gonna come." With that gorgeous piece of work, Nike touted its commitment to inspire people to take local action to advance the values of sportsmanship, self-empowerment and...
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Ultramare moves beyond hospitals
By Gabriel Beltrone
Call it hypochondriac chic. If you're a fashionista who's also afraid of getting sick, an air filter company in Sweden has the perfect scarf for you. Trollh?ttan-based manufacturer Ultramare's business includes selling filters to hospitals to help prevent the spread of germs. With Gothenburg-based agency Milk, it invented a special neck-warming garment lined with those...
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It's one of four spots debuting during Sunday's show
By Christine Birkner
Over the past few years, Cadillac has presented itself as an automotive brand with a point of view, one that stands for entrepreneurialism and taking risks, under its new platform, "Dare Greatly." Its new ad, debuting on this Sunday's Oscars, follows that playbook, offering a message of hope amid the anger and aggression of today's...
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'This shows they really care,' says Ryan Stew
By David Kiefaber
Chicago social sciences teacher Ryan Stew may not have a girlfriend, a place of his own, or a winning fantasy football record. But at least he still has his friends. Even if they're jerks. Stew's fantasy football league buddies paid for a bus stop personals ad for Stew that describes him as a "2016 fantasy...
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