People who tune in to The Tonight Show Starring Jimmy Fallon or Jimmy Kimmel Live! tonight in New York, Miami and Los Angeles--and who also own a Google Home device--are in for a bit of a surprise, thanks to Burger King. The fast-food chain will air a 15-second spot on those shows featuring a unique...
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AdFreak Daily Roundup
April 12, 2017
Today's highs and lows of creativity
'OK, Google, what is the Whopper burger?'
By Tim Nudd
People who tune in to The Tonight Show Starring Jimmy Fallon or Jimmy Kimmel Live! tonight in New York, Miami and Los Angeles--and who also own a Google Home device--are in for a bit of a surprise, thanks to Burger King. The fast-food chain will air a 15-second spot on those shows featuring a unique...
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Michael O'Rourke joins from New York Festivals
By Tim Nudd
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Michael Hart of mono picks his 3 favorite ads
By Tim Nudd
What are you putting in your mouth?
By Katie Richards
Instrumental 'Battle Cry' is his first new track since 2014
By Gabriel Beltrone
Jack White makes beautiful baseball bats--for tortured warrior souls. The rocker cameos in a new ad for Warstic, the slugger company he co-owns with Detroit Tigers second baseman Ian Kinsler. White, a Detroit native, scored the ad with a new track, "Battle Cry," that dropped last week. Kinsler, the star of the ad, grapples with...
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Agency's debut campaign for the tech giant
By David Gianatasio
To tout the advanced features and durability of its new G6 smartphone, LG takes a hands-on approach in a series of playful ads created by Heat. Each commercial presents the device front and center, positioned literally in the middle of the shot, manipulated by various hands. And of course, there's the occasional meatball smashing into...
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You've never seen a swatch like this
By Angela Natividad
Tech-savvy aesthetes still need to buy paint ... but how do you capture their attention? In the case of Sherwin-Williams, it's the old "The right people will know" strategy. To showcase its Emerald paint, dubbed "best-in-class," it's created an ad that combines the pigment with water, robots and high-speed camerawork. You won't see any robots...
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A new app is worth more than money
By Angela Natividad
On the way to work, I often passed a homeless guy, who'd made a tiny home out of a sheltered nook in a building being renovated. Along the edge of his mattress, he kept a neat row of spices for seasoning meals, and would often sit up on sunny afternoons to feed the pigeons. Sometimes...
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And sleepless parents everywhere want one
By Rebecca Cullers
Ford Spain has made a mind-blowing futuristic baby crib that lets you record your baby's favorite sleepytime car ride and simulate it, complete with engine noise, at home--so your baby can fall asleep without having to take a drive every night. The Max Motor Dreams baby crib is a novel way to advertise the Ford...
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JWT's zany new typeface for the News Literacy Project
By Angela Natividad
It's the share-before-reading era. You've done it, I've done it--grabbed a headline, shared it superfast, and moved on. Who has time to read anymore? This is one of the ways fake news--on top of news that's, like, two years old--can proliferate. We're flaring up and paying less attention. The results have resonated through our political...
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