| |   | BEA Advance Program Applications for Tourism Australia’s Advance Program are opening soon. The program offers the Australian business events industry the opportunity to leverage TA’s international marketing expertise in order to grow the number of delegates to confirmed events taking place in Australia, and the number of international business events secured for Australia. The Advance Program prospectus will be launched in April, with applications closing on 7 July 2017. For more information on the Advance Program and how to apply, contact us today. |
 | IMEX America Interested in joining Tourism Australia on the Australia stand at the USA’s largest meetings industry trade show? The IMEX America prospectus is now available. This global trade show for the incentive travel, meetings and events industry attracts thousands of professionals from the USA and around the world. Last year TA was joined on the Australia stand by a 20-strong delegation of Australia’s business events industry and more than 50 business leads were generated for Australia as a result. View the IMEX America 2016 infographic for more information. |
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 | Chinese accolades for Australia It’s been a good start to 2017, with Tourism Australia already winning two business events awards in China; the China BT MICE Miracle Workers Award for the Best MICE Destination of the year 2016 and the TTG China Travel Award for Best Overseas NTO in China Promoting BT-MICE. This is the fifth consecutive year that TA has won these awards ahead of competition from destinations around the world, demonstrating Australia’s appeal to this important market. |
 | BEA presents in the NT Business Events Australia provided an update on its activities at the Northern Territory Convention Bureau’s Central Australia Business Events Industry Update in Alice Springs and its Top End Business Events Industry Update in Darwin, both held in March. More than 100 Northern Territory industry representatives attended the updates, with BEA presenting information on its strategy, markets of focus, and recent activity. |
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