| |   | Greater China Showcase A record number of 38 Australian industry have registered to attend the Business Events Australia Greater China Showcase and will have the opportunity to meet face-to-face with Chinese incentive buyers and media at the event, to be held in Chengdu, China from 19 to 21 April 2017. In 2016, more than 80 business leads were generated for Australian industry at the Business Events Australia Greater China Showcase, with 100 per cent of sellers indicating they were ‘satisfied’ to ‘extremely satisfied’ with the event. |
 | Business Events Market Profile - China Attending the Business Events Australia Greater China Showcase or planning a sales trip to China?
Tourism Australia’s newly released Business Events Market Profile for China provides you with tips on planning a successful visit. Also included are key insights on current trends in market, including the demand for new, adventurous and unique products and experiences, which is being driven by repeat visitation to Australia by some Chinese incentive groups. |
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 | Australia in the news Following a Business Events Australia educational visit in May 2016, US-based publication, Meetings and Conventions, has just published Big Projects Abound in Australia, focusing on new and upcoming developments in Australia. In total, more than 90 incentive agents, corporates and media attended 12 Business Events Australia educationals in 2016, which continues to result in earned media coverage for Australia. |
 | Upcoming BEA activity Nine New Zealand incentive planners and media will head to Brisbane this month on an educational trip hosted by Business Events Australia in partnership with Brisbane Convention Bureau and Virgin Australia. Educational visits, which form part of Business Events Australia’s trade activity, provide international business events decision makers with a first-hand experience of Australian destinations and business events products. |
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