| | | | | | | |  | | Business Events Australia Industry Update | | As 2020 draws to a close, this will be the last edition of industry news from the Business Events Australia team at Tourism Australia for the year. Thank you to all of you who have collaborated with us or offered insight to help us support your businesses and your clients. Off the back of the work you do, it is our mission to sustain and grow Australia’s reputation as an unbeatable business events destination, and, ultimately, generate more business opportunities for Australian industry. We look forward to working with you in 2021 in what we hope will be a brighter year for business events in Australia. We’re always keen to hear about what’s happening in our industry so please continue to share your news and updates and contact us with any questions. |
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| | | | | | |  | | Customer activity generating interest in Australia | | Business Events Australia continues to leverage virtual trade events to keep Australia top of mind internationally, generate leads and gain insight as the pandemic continues to challenge the global industry. This week the team attended IBTM World Virtual and the virtual Smart Meetings Experience event in the United States of America. Between the two events, seven leads were generated. Insights show continuing positive sentiment for Australia and an expectation that international business events are likely to resume in late 2021 or early 2022, with association congresses likely to remain virtual until at least 2022. Additionally, the China team generated 10 incentive leads for Australia at a face-to-face direct selling forum, Greater China: Knowledge Economy while also hosting 35 decision-makers at a CEO lunch during the event |
|  | | Engaging with Australian industry | | Communication and engagement with Australian industry continues to be a key focus as the Business Events Australia (BEA) team works to support the local industry. This week, the team attended the hybrid Professional Conference Organisers Association (PCOA) conference and continued our support for emerging industry talent, through Tourism Australia’s sponsorship and presentation of the Exhibition and Event Association of Australasia’s (EEAA) Richard Geddes Young Achiever Award at the hybrid EEAA Awards. Congratulations to the winner, Alysia McAuliffe from Reed Exhibitions Australia. Yesterday, BEA hosted an aviation update for key national and state stakeholders and a round table for the exhibition industry to gain insights into the state of play and to determine the best way to support the sector during recovery. |
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| | |  | | Registrations for the South and South East Asia Showcase opening soon | | Registrations for the Showcase, taking place 23 to 25 February 2020, will open 14 December, for industry active in Singapore, Malaysia, Indonesia and India. The virtual event offers an opportunity to engage with and nurture relationships with customers in South and South East Asia in preparation for when international travel and business events return. |
|  | | More domestic corporate decision-maker research on its way | | The third wave of research charting the evolving attitudes of domestic corporate decision-makers towards restarting business events in Australia will be released to industry before the upcoming holiday season. Comparisons of the first and second waves of research, completed in August and October, can be found on the Business Events Australia website. |
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| | | | | | | | Media buy delivers insight into Australia’s offering | | Business Events Australia’s international media buy continues to provide a diverse view of Australia as an association conference and incentive destination. Recently, in Europe, we’ve shared a story of the incredible brain device developed in Melbourne which translates thought into movement, transforming the lives of those with severe paralysis. We’ve also collaborated with Meetings Today in the United States of America (USA) on a second podcast, which shares the restart of meetings in Australia as well as incredible outdoor event venues around Australia and incentive destinations outside of the major gateway cities. |
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