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20 December 2022

Business Events Australia Industry Update

As this is our last newsletter for 2022, I wanted to take the opportunity to extend a sincere thank you for your continued support throughout the year.

This past year has been filled with milestones including Australia reopening to the world, and the launch of our new international brand campaign, in addition to this, our international research indicates sentiment is not only positive about the future of events, but also positive about Australia’s desirability.

With a raft of international events already confirmed in the calendar for next year, air capacity working its way back to 2019 levels, and a wealth of new product opening across the country, I am hopeful for what 2023 holds for the industry.

Heading into the new year, Tourism Australia will continue to focus on helping covert business for Australia through our marketing and distribution activity. This will include a mixture of international trade shows, a familiarisation program to provide international planners and media with the opportunity to experience Australia first-hand, and our own events including the return of Dreamtime, our signature incentive showcase in late 2023.

On behalf of the team, I want to wish you a happy holiday season and I look forward to connecting in the new year and continuing to deliver a collaborative program of work to position Australia for long term growth.

Robin Mack

LatestNews

IBTM WORLD

Tourism Australia’s specialist business unit, Business Events Australia, was joined on the Australia stand at IBTM World in Barcelona, from 29 November to 1 December, by six industry partners who represented a mixture of destinations, venues and accommodation. During the three-day event, industry partners held 150 appointments on the stand, generating more than 14 business leads for Australia. Tourism Australia’s new business events brand campaign was prominently featured on the stand with film assets showcasing why there’s nothing like Australia for business events. The rear stand wall featured a large-scale kangaroo image, with this distinctly Australia icon doubling as an impromptu selfie opportunity for delegates to share across their channels.

TOURISM AUSTRALIA RECOGNISED DURING EEAA AWARDS

Earlier this month, Tourism Australia’s Executive General Manager of Commercial and Business Events Australia, Robin Mack attended the Exhibition and Event Association of Australasia (EEAA) Awards for Excellence at ICC Sydney. On the night Mr Mack presented certificates to the 20 recipients of the EEAA and Association of Australian Convention Bureaux (AACB) Emerging Leaders Scholarship sponsored by Tourism Australia. Mr Mack was also presented with a commemorative plate to recognise Business Events Australia’s support of the EEAA Sustainability Program. “Sustainability is one of our strategic priorities at Tourism Australia. Which is why we were honoured to be the founding partner of the EEAA Sustainability Program. The program’s vision to achieve environmentally sustainable events and exhibitions by 2030 aligns with Tourism Australia’s own principles around sustainability. I am excited to see how our partnership will evolve and the work that the events industry will continue to deliver to ensure a sustainable future for Australia,” Mr Mack said.

PCOA CONFERENCE PANEL DISCUSSION

Last week, Tourism Australia’s Robin Mack attended the PCOA conference in Hobart where he networked with the Australian business events industry and spoke on the panel ‘Reimagining Business Events – Aligning our Thinking’. Facilitated by Andrew Hiebl, the panellists including Helen Bambry from Tourism New Zealand, Dana Fish from ICC Sydney and Anne-Marie Quinn from All Occasions Group, discussed topics including sustainability, the importance of face-to-face events, emerging event trends for the future and the recognition of first nations people being incorporated into events.

australia.com/businessevents

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