Earlier this month, Business Events Australia attended Northstar’s Successful Meetings University (SMU) International in New York along with 16 Australian industry. Over two days, Team Australia held more than 250 one on one appointments with qualified meeting and incentive buyers, providing an update on their business events product and highlighted why there’s nothing like Australia for business events.
Following SMU, Business Events Australia kicked off the North America Roadshow, heading to Toronto, Minneapolis, St Louis and Dallas where they met with North American planners representing corporate, incentive and association business. Held over three days, the team were joined on the Roadshow by 17 Australian industry sellers representing airline, destinations, accommodation and Destination Management Companies.
Australia continues to be considered a bucket-list destination in North America. With a favourable exchange rate and no additional taxes or tipping required, there is an opportunity for Australian industry to educate North American planners on the value for money proposition for hosting an event in Australia. Australia’s business events product (including new hotels/experiences), and the ease of travelling here (including visas) are seen as favourable for this key market.
