This month, the team in China held a Best Partner Program to keep Australia top of mind with 18 corporates. Hosted in partnership with UMICE Beijing, Business Events Perth and Singapore Airlines, guests had the opportunity to enjoy an Australian wine tasting, dinner and an update on Australia’s business events offering. Ten business leads were generated for Australia as a result of hosting the event.
Tourism Australia attended the MICE China Forum in Sanya, where Edea Lu, Business Events Director, Asia joined a panel discussion on market trends for MICE business. During the half-day business session, the team held eight one on one appointments with MICE Agencies from Sanya, Beijing, and Shanghai.
The team also attended the China Travel & MICE Smart Show (TMSS) in Beijing, where they were joined by Melbourne Convention Bureau and Business Events Perth on the Australia booth. During the event, they held appointments with 20 MICE agencies and corporates, generating three business leads for Australia.
There is positive sentiment for Australia in the region, with the country considered safe to travel and providing value for money.