Last month, Business Events Australia had the opportunity to network and conduct business with key decision makers from the global agency Maritz during Maritz Activate, held in Maryland. Insights gathered show positive sentiment for Australia’s capabilities as a business events destination. This opportunity enabled promotion of Australia’s new product offering, value-add proposition and sustainability measures. Seven business leads have already generated for Australia with events travelling between 2025 and 2027.
The North American team also attended the annual SITE Texas Roadshow in September, with stops in Houston, Austin, and Dallas. The lively event allowed interaction with corporate direct meeting planners and third-party agencies representing meetings, incentives, and associations. Australia continues to be a bucket-list destination given the unique landscapes, wildlife, food, and opportunities for cultural immersion. The roadshow has already produced four business leads for Australia with events travelling between 2026 and 2027.