| Business Events Australia | ||
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| Australia's business events on show in New Zealand Australia’s business events capability and diversity of offer was on show in New Zealand this week, with over 100 New Zealand incentive agents, corporate clients and media in attendance. Australian event agency, Belle Laide Events, created an interactive experience for guests, based on the theme of ‘Best of Australia’, highlighting culture and events, coastal and aquatic, nature and wildlife, luxury and indulgence, and food and wine. New Zealand is Australia’s biggest market for business events visitors. Read more about the event here. |
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 | Australia’s Best Partner Program | |
| This month, Tourism Australia’s Greater China team have held four tailored events as part of its Business Events Australia’s (BEA) Best Partner Program, held in partnership with key event agency distribution partners in market. Partnering with an Australian convention bureau for each event, BEA’s Best Partner Program provides corporate end users with a taste of Australia’s diverse destinations and unique business events offering. | ||
 | Tropical North Queensland hosts educational | |
| Seven New Zealand incentive agents and one journalist took part in an educational to Lizard Island, Cairns and Port Douglas this month to experience the region’s business events product. One buyer commented, “the recent educational trip hosted by Business Events Australia and their partners demonstrated what a sophisticated and polished product the tropical north of Queensland has to offer.” Delivered in partnership with Business Events Cairns and Great Barrier Reef, one of the highlights of the educational included a visit to the Lizard Island Research Station, a coral reef research facility on the island. |
| New fact sheets |
| Business Events Australia (BEA) has unveiled a set of new incentive fact sheets to inform and inspire decision makers on Australia’s world-class business events offering. The fact sheets cover 13 Australian destinations including: Adelaide, Brisbane, Cairns, Canberra, Gold Coast, Melbourne, Northern Territory, Perth, Sunshine Coast, Sydney, Tasmania, Townsville and the Whitsundays. Available now on the BEA website, the fact sheets will be distributed to BEA’s teams in market, at international trade shows and on its social media channels. |
| Australia exhibits at London trade show |
| This month, Business Events Australia exhibited at The Meetings Show, UK’s largest gathering of meeting suppliers under one roof. The event, which was held in London, was attended by over 3,000 meetings industry professionals and 900 key UK and international buyers. |
| Tourism Australia’s logo |
| As the Australian business events industry kicks off activity for the new financial year, please ensure you have the current version of Tourism Australia’s (TA) and Business Events Australia’s (BEA) logo for any work delivered in partnership with TA or BEA. Please contact bea@tourism.australia.com for more information. |
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What's going on in the industry | Upcoming trade activity | |
| Melbourne Convention & Exhibition Centre strikes sustainable gold A warm welcome to the Top End for national delegates Poultry Games land in Sydney Olympic Park It’s a wrap for ‘This is Gold Coast 2016’ Keep us informed with your news | Save the date: 18-20 October 2016 | IMEX America | Las Vegas, USA Save the date: 9 November 2016 | PAICE | Auckland, New Zealand Save the date: 29 November - 1 December 2016 | IBTM World | Barcelona, Spain April 2017 (TBC) | Business Events Australia Greater China Showcase | China 2-4 May 2017 | World Associations Congress | Vienna, Europe 16-18 May 2017 | IMEX Frankfurt | Frankfurt, Germany For more information on our long term trade activity program, please refer to the BEA Events Calendar or contact Kelly Maynard. |
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