New Business Events Australia website

Tourism Australia’s new business events website is now live.

Featuring information on planning a business event in Australia as well stunning imagery and videos, the website provides international business events planners with an enhanced user experience. In addition to this, the site makes it easy to contact Tourism Australia’s business event representatives and Australian business events products and bureaux directly for more information.

For media and Australian industry, there is also a dedicated section featuring key information on Business Events Australia and resources that are available including research on the target customer, the trade program calendar and Advance Program.

Tourism Australia undertook research with international business events planners in the lead up to the launch, to ensure the new website delivers relevant and up to the minute information on Australia in the most accessible and appealing ways.

Visit www.australia.com/businessevents and experience it for yourself.

JUNE NEWS

Australia on show in NZ

Highlighting Australia’s excellent food and wine experiences with a focus on people, produce and place, Australian Chef Matt Stone created a five-course degustation menu for 26 key New Zealand corporate decision makers at a dinner last month. Hosted by Business Events Australia and HOT Events, the menu featured uniquely Australian ingredients such as mountain pepper, macadamias and anise myrtle, and was matched with Australian wines.

IMEX Frankfurt

Tourism Australia's Business Events Australia team took full advantage of every opportunity to showcase Australia at one of the world’s biggest events trade shows, IMEX Frankfurt, by sponsoring the media centre, Association Leadership Breakfast Briefing and the Associations Day program. During the show, Business Events Australia also conducted business appointments, media interviews, group training sessions and hosted networking opportunities on the stand.

Australia in the news

Business Events Australia has reached more than 300,000 business events planners and decision makers by hosting business events journalists on educational visits this financial year. Recent examples include New Zealand publication Corporate Traveller, and US publication Connect Corporate, who published articles last month highlighting Australian business events destinations and products including Byron Bay, One&Only Wolgan Valley and Sydney.

China educational held in May

Business Events Australia hosted eight corporate decision makers and a business events journalist from Greater China on an educational visit to Sydney and Darwin in May. The visit, which aligned with the first night of Vivid Sydney and included experiences such as a scenic floatplane flight in Darwin, was held in partnership with Business Events Sydney, NT Convention Bureau, Singapore Airlines and Virgin Australia.

UPDATES FOR INDUSTRY

Reminder: Advance Program

Applications for Tourism Australia’s Advance Program will close at 5pm AEST on 7 July 2017. The Advance Program offers marketing partnerships between Tourism Australia and the Australian business events industry via a submissions and assessment process.

NZ Business Events Market Profile

The Business Events Market Profile for New Zealand can help you plan a successful trip in market by providing you with information on New Zealand business events distribution channels, key insights on current trends in market, and tips on tailoring your product messages.

WHAT'S TRENDING @MEETINAUSTRALIA

Tag your tweets with #MeetinAustralia or @MeetinAustralia so we can share Australia's great business events news, products and experiences with our followers. Our most popular tweets in May were: