International Media Update

Working with international media is a key platform for Tourism Australia's marketing communications strategy for business events, aiming to increase awareness of Australia in the key markets of the USA, NZ, China and UK/Europe. It's been a busy start to 2018 for the Business Events Australia (BEA) team, with several stories on Australia featured in leading publications such as PCMA Convene in the US and in MIX Meetings Magazine in Hong Kong. In 2017, BEA public relations activity reached a global audience of over 8.5 million people, in addition to the reach delivered by media placements.

Do you have a great story to share with international business events customers? The BEA team is always looking for opportunities to share our industry's capabilities and share with the world why there's nothing like Australia for business events, so please share your news with us, or use our twitter handle @MeetinAustralia and take the opportunity to connect with our global audience.

MARCH NEWS

Dreamtime 2017 Video

Dreamtime 2017, Tourism Australia's signature incentive showcase continues to deliver results for industry and raise awareness of our business events offering in international markets. To date, more than 150 business leads have been secured by Australian industry as a result of attending Dreamtime 2017. Watch all the highlights from the Brisbane program here.

Dedicated WeChat Channel

The Business Events Australia dedicated WeChat channel regularly communicates the latest news from Australia to this important market, including new products, itineraries and experiences. If you have any news you'd like to share with Chinese incentive planners on our WeChat platfom, get in touch. Used by more than half a billion people, WeChat is the number one messaging platform in China.

AIME 2018

BEA once again was represented at AIME, the Asia-Pacific Incentives and Meetings Expo, as Tourism Australia partnered with industry in promoting Australia to international business events buyers and media. As the Platinum Partner of the Exhibition and Events Association of Australia (EEAA), BEA attended the EEAA Young Stars program roundtable in support of new initiatives encouraging the development of rising young stars in the business events industry.

New Team Member | Americas

Mary Ann McDonald has joined the team as Business Events Specialist Americas, based in Los Angeles. With extensive experience in the business events sector including working with the Brisbane Convention & Exhibition Centre and Brisbane Marketing, Mary Ann brings an understanding of both the USA market and Australia's business events offering to the role. Mary Ann will predominately focus on the incentive opportunity out of the USA market.

What's trending @MeetinAustralia

A picture tells a thousand words - or can produce a thousand retweets. Research suggest tweets with images receive up to 150 percent more retweets than tweets without images. So start snapping and sharing with us!

Tag your tweets with #MeetinAustralia or @MeetinAustralia so we can share Australia's great business events news, products and experiences with our followers.

Keep us in the loop:
Contact the team at bea@tourism.australia.com.

Upcoming trade activity

12-14 March 2018| Associations World Congress | Antwerp, Belgium

TBC| Business Events Australia Greater China Showcase | TBC, China

15-17 May 2018 | IMEX Frankfurt | Frankfurt, Germany

16-18 October 2018 | IMEX America | Las Vegas, America

20 November 2018 | PAICE | Auckland, New Zealand

For more information on BEA's trade program, please, refer to the BEA Events Calendar or contact Kelly Maynard.

australia.com/businessevents
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