Australia on show in Europe

This month, Tourism Australia’s Business Events Australia team will again head to two key international trade shows in Europe – the Associations World Congress and IMEX Frankfurt – in partnership with the Australian business events industry. Both trade shows provide the opportunity to meet and network with qualified buyers and media, gain market insights, and generate business for Australia.

Business Events Australia was joined by five stand partners at Associations World Congress in Vienna from 2 to 4 May. This key annual meeting for association leaders and executives attracts more than 200 participants from more than 20 countries.

IMEX Frankfurt, held from the 16 to 18 May, will have a strong Australia presence with 16 business events products and destinations exhibiting on the Business Events Australia’s stand. IMEX Frankfurt is one of the world’s biggest business events trade shows, with international planners from the conference, convention and corporate events industries gathering to do business.

MAY NEWS

Australia Innovates

The latest edition of Australia Innovates, Business Events Australia’s magazine for the association sector is now live on our website. The magazine highlights Australia’s innovative people, like ecologist and ecotoxicologist Professor Emma Johnston, and the skills and expertise they hold - one of the key reasons so many associations are choosing Australia for their events.

USA incentive planners visit

Six agents and a media representative from North America participated in Business Events Australia’s educational last week, delivered in partnership with Business Events Cairns & Great Barrier Reef, Australia Conferences & Incentives and Virgin Australia. The educational, which visited Port Douglas and Sydney, provided agents with the opportunity to experience Australia’s business events incentive product first hand.

Applications open - Advance Program

Applications for Tourism Australia’s Advance Program are now open. The Advance Program offers marketing partnerships between Tourism Australia and the Australian business events industry via a submissions and assessment process, prioritising activity based on criteria that includes alignment with Tourism Australia’s strategy for business events. Applications will close at 5pm AEST on 7 July 2017. For more information, please download the Advance Program prospectus.

Greater China Showcase delivers results

The Business Events Australia Greater China Showcase, held in Chengdu in April 2017, is already delivering results for Australia’s business events industry. Initial feedback indicates that 100 per cent of sellers were satified with the event, and business leads have already been received. Thirty-seven Australian business events products and destinations met and did business with over 70 Chinese incentive agencies and corporate buyers at the Showcase.

UPDATES FOR INDUSTRY

Working with media

Want to know how to generate your own publicity? Tourism Australia’s Making a Splash guide provides you with information on public relations, the tools you need to generate publicity as well as how you can get involved in Tourism Australia’s media and publicity programs.

Business Events Market Profile

Planning a sales trip to the United Kingdom or Europe? The Business Events Market Profile for UK/ Europe provides you with tips on planning a successful trip in market including when to book meetings, which months to avoid and the key cities to visit.

WHAT'S TRENDING @MEETINAUSTRALIA

Tag your tweets with #MeetinAustralia or @MeetinAustralia so we can share Australia's great business events news, products and experiences with our followers. Our most popular tweets in April were: