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| IMEX America success Over the course of three days, a total of 450 appointments were held at the Australia stand at IMEX America 2016, a 7 per cent increase from 2015. Stand partners praised the refreshed Australia stand design that featured a bright open plan area for industry to network and meet with buyers. In addition, Business Events Australia (BEA) launched new collateral including the latest edition of Australia Innovates magazine, BEA’s destination film and an Australia destination presentation shown during group presentations. |
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 | New business events insights | |
| New Market Profiles for business events are currently underway to provide Australian industry with insights and pivotal learnings from each of Australia’s key business events markets. The Market Profiles, which will be available on Tourism Australia’s corporate site, form part of BEA’s trade activity which includes industry updates to business events stakeholders, engaging with industry on a regular basis and sharing product updates to BEA’s teams in market. |
| Research webinar - live on demand |
| More than 160 people registered for the 30-minute BEA webinar last week to hear BEA Marketing & Communications Manager, Monica Armesto, run through the ‘path to purchase’ behaviour of potential association event delegates. The presentation, which included a Q&A session, is now available online. |
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