Tourism Australia helps deliver business for Australia

Tourism Australia’s dedicated business events team based in Shanghai is raising awareness of Australia’s business events offering as well as supporting Australian industry in securing incentive events from the Greater China market.

Recent activity includes partnering with Business Events Cairns & Great Barrier Reef to help secure the 2019 Amway China Leadership Seminar. This event will see up to 8,000 delegates visit Cairns in April 2019, injecting an estimated AUD50 million into the economy.

Tourism Australia was recently awarded the China MICE Golden Chair Award for Most Innovative International MICE Destination of the year and the M&C China Award for Best Overseas Meeting & Incentive Destination of the Year (Long Haul), the fifth-time Australia has received this award. These recent wins raise Tourism Australia's tally of awards to four for the Chinese business events market for 2017.

SEPTEMBER NEWS

Incentive Works delivers instant results

In August, Tourism Australia’s business events team in North America attended Canada’s largest meeting and events industry tradeshow and conference, Incentive Works, to raise awareness of Australia’s diverse business events offering. The team conducted meetings with more than 80 business events planners, which has already resulted in four business leads for Australia. Anecdotal feedback from planners indicated that Australia continues to be a highly regarded destination for incentive and meeting programs.

Australia in the news

Business Events Australia's marketing communications work continues to deliver strong outcomes for Australia. Media relations activities with international business events media has resulted in more than 110 articles being generated about Australia’s business events offering in the last financial year, reaching more than 3 million potential customers. Examples include US-based publications, Connect Corporate’s Finding the Spirit of Adventure in Australia and Meetings & Conventions’ Big Projects Abound in Australia .

Dreamtime 2017

Registrations for Dreamtime 2017 have now closed, with 89 Australian business events incentive products and destinations securing their place at Tourism Australia's signature incentive showcase, to be held in Brisbane from 3 to 6 December. Held in partnership with the Brisbane Convention Bureau, Dreamtime provides Australian industry with the opportunity to meet and do business with international business events planners and media.

IMEX America

In October, Australia’s strengths as an incentive and association destination will be highlighted to international business events planners at the Australia stand at IMEX America, USA’s largest meetings industry trade show. The Business Events Australia team will be joined on the stand by a 24-strong delegation of Australia’s business events industry. The latest edition of Australia Innovates, Tourism Australia's bi-annual magazine for the association sector, will be launched at the show.

UPDATES FOR INDUSTRY

BEA out and about

Penny Lion, Executive General Manager Events for Tourism Australia, will be presenting alongside Kai Hattendorf, CEO and MD of The Global Association of the Exhibition Industry (UFI) at the inaugural EEAA Global Exchange, held on Tuesday 19 September. View the EEAA website for more information.

Want to reach more customers?

The Business Events Australia team is always looking for new product and destination news to help show the world why There’s nothing like Australia for business events. Get in touch with our content team today and your product or destination could be featured on the Business Events Australia website.

WHAT'S TRENDING @MEETINAUSTRALIA

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