| Next Week! Register Today for this Boot Camp on Thursday, Jan. 14
Use code VIPBC to Save $75 on Your Registration A Virtual Immersion Course on The Key Business Skills You Need to Thrive as a Communicator This 3-hour information-packed course is grounded in the principle that to be a strategic advisor to your organization, not only must you know your business, but you also need to know about business. As you prepare for the challenging road ahead, don't miss out on this chance to develop the skills that will make you indispensable. | Bonus for attending! Each paid attendee will receive a copy of “Business Acumen for Strategic Communicators” by Matthew Ragas and Ron Culp. Register today to secure your copy! |
At this Boot Camp, you’ll learn how to: - Manage and interpret financial statements, and develop and oversee organizational budgets
- Speak the language of business and finance, and use financial tools to evaluate trends
- Master the business planning process and differentiate between a strategic and an operational plan—and understand their relationship to communication planning and activities
- Create strategic plans that deliver profitability and demonstrate your value to top leaders—and see case studies and examples of such plans
- Understand how the business environment has shifted due to the events of 2020 and what impact it may have on economic success—or failure
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Trainers Include: | 
Matt Ragas
Associate Professor
DePaul University | 
Karen Vahouny
Adjunct professor
George Washington University's Graduate School of Political Management | 
Michele Ehrhart
Vice President, Global Communications
FedEx |
Now is the time to hone your business acumen and prepare for your transformed role. This information-packed virtual boot camp will teach you the business skills you need to tackle the challenges and opportunities that lie ahead. Use code VIPBC to Save $75 on Your Registration Secure your registration today for this Boot Camp on Jan. 14th!
Questions: contact cservice@ragan.com; 800-878-5331. | 
