Hi there,

Hope your weekend was a good one!

W Magazine will have a new relationship with Bustle Digital Group under a partnership that will have BDG taking over the operation, with new investors.

As Rachel Winicov reported: Current editor in chief of the brand, Sara Moonves (daughter of former CBS CEO Les Moonves), will continue to lead the fashion and lifestyle title, with the same editorial staff from W Magazine, who will be rehired after being furloughed in March. Moonves will hold the role of editor in chief of W Media and BDG CEO Bryan Goldberg will be managing partner, though BDG will still operate as a separate entity.

In cased you missed it, here are popular stories from our desk last week:

• Facebook Is Up to Old Copycat Tricks, and TikTok Is the Target This Time
• Domo Shares Its Annual Infographic Depicting Data Use in a Typical Minute on the Web
• U.K. Orders Facebook to Appoint Formal Hold Separate Manager for Giphy
• Publishers Want Independent Governance of The Trade Desk’s New Unified ID
• Ad Targeting’s Center of Gravity Is Shifting

Send your scenery/news tips/other interesting items to sara.jerde@adweek.com.

Please consider supporting our journalism with an Adweek Pro Subscription and gain full access to all of Adweek's essential coverage and resources.

Ad fraud and wasted spending are top of mind for advertisers in the push for transparency.

A fully reimagined virtual experience assembling the foremost brand marketers across industries to share insights, best practices and discuss the future of marketing. Featured leaders include P&G's Marc Pritchard, e.l.f.'s Kory Marchisotto, General Mill's Brad Hiranaga and more. Register today to secure the early-bird rate and join the movement on Sept. 14-17. 

The measurement firm is eyeing growth in connected TV.

New customer interaction insights are also available.

Potential coordinated inauthentic activity or bots are the targets.

A judge rejected the agency's attempts to dismiss the case.

They are making TikToks, drinking wine and closing the generational gap.

Hilarious video series from trade group has logged 10 million views so far.