Dear trade visitors,
It's finally time: the ITB Berlin ticket shop is online. Get your ticket at the Early Bird price until 14 January 2024!
The ITB Berlin Convention is taking place under the motto "Pioneer the Transition in Travel & Tourism. Together.". The first speakers have now been confirmed, come and take a look!
Do you already know our Travel Technology segment including TTA and eTravel? Dive into the third largest market in the travel industry. Discover the latest in-destination services and benefit from the networking events.
For even more ITB experiences - don't miss the leading B2B trade show for the Chinese travel market, ITB China, taking place in Shanghai from 27 - 29 May 2024. Be part of it!
Enjoy reading!
Best regards,
Your ITB Berlin Team
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 | SECURE YOUR TICKETS NOW! | 5 REASONS FOR YOUR VISIT TO ITB BERLIN |  | Good news: The ticket shop for ITB Berlin 2024 is now online!
With the Early Bird offer, you can secure discounted trade visitor tickets up to and including 14 January 2024.
5 reasons to take part:
| 1. TAKE THE LEAD! Visit The Worldâs leading Travel Trade Show® ITB Berlin. Everyone else is here!
2. MAKE BUSINESS! Meet the entire global travel community under one roof in Berlin and make business in all important industry segments.
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3. DISCOVER TRENDS! Take a look into the future with the latest innovations from the exhibitors and the most exciting news from the industry.
4. NETWORK! Benefit from high-level participants at ITB Berlin: meet CEOs and decision-makers from around the world.
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| 5. GAIN CUTTING-EDGE KNOWLEDGE! Take away effective tools to remodel your business and learn about insights and best practices at the ITB Berlin Convention.
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| | ITB BERLIN CONVENTION 2024 TAKES ON A PIONEERING ROLE | Themed "Pioneer the Transition in Travel & Tourism. Together.", the ITB Berlin Convention 2024 looks at a tourism industry in transition.
From 5 - 7 March, the approximately 24,000 expected convention visitors will find ideas and inspiration on current topics and challenges in 17 themed tracks and on four live stages with numerous experts from business, politics and science.
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| The "Future Track" will shed light on innovative business strategies facing technological and economic challenges. The presentations by Glen Fogel (CEO, Booking), Charuta Fadnis (Senior Vice President, Research and Product Strategy, Phocuswright) and Jeremy Sampson (CEO, The Travel Foundation), among others, promise exciting insights.
| Tourism's responsibility for biodiversity and climate justice will be the focus of the "Responsible Tourism Track", which will present practical, sustainable solutions. Speakers include Bruno Oberle (President World Resources Forum Association and Former Director General International Union for Conservation of Nature) and Külli Kraner (Head of Tourism, Estonian Ministry of Economic Affairs and Communications).
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Strategies to combat the shortage of skilled workers are the focus of the "Future Work Track". Topics such as recruiting and employee retention will be discussed by Corne Dejkmans (Research Director Academy for Tourism, Breda University of Applied Science) and Bonita Grupp (Managing Director, Trigema).
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| The WTCF (World Tourism Cities Foundation) is co-hosting the event.
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| | TTA - THE MARKETPLACE FOR TECHNOLOGY, TOURS AND ACTIVITIES | THE THIRD LARGEST MARKET IN THE TRAVEL INDUSTRY | TTA is the platform at ITB Berlin where four of the most important sectors of the tourism industry meet, all with the same goal: to promote and sell in-destination services. The Travel Technology segments will present Global Distribution Systems, reservation systems, airline software and much more in four halls (5.1, 6.1, 7.1c, 8.1)!
Benefit from networking events and the eTravel Stage with keynotes on innovations in travel technology and digitalization in the travel industry. Meet tour guides, suppliers and technology specialists.
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| | ITB CHINA | VISA-FREE ENTRY POSSIBLE |  | ITB China is the leading B2B trade show for the Chinese travel market, bringing together world-class buyers from Greater China with industry experts from around the world. Take advantage of various networking events and the unique, advanced matchmaking system to maximize your business opportunities.
Good news: China announces visa-free entry for 6 countries.
To promote tourism, China has announced a temporary visa waiver for citizens from France, Germany, Italy, the Netherlands, Spain and Malaysia. They may visit China for a period of up to 15 days, e.g. for business purposes, as tourists or for transit, without applying for a visa.
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| | INSIGHTS INTO THE TOURISM INDUSTRY WITH ITB 360° | NEWS FROM THE TRAVEL INDUSTRY |  | Can't wait until March 2024? We regularly provide you with useful insights, relevant news and the latest podcast episodes on ITB 360°. That way, you'll always be up to date!
| ITB Travel Hero Podcast | Deep Dive with Deborah Rothe, Director, ITB Berlin: When, What, Why You Must Attendâ¯
In our latest Travel Hero Podcast, we have the pleasure of hosting ITB Berlin Director Deborah Rothe in a conversation with host Charlotte Lamp Davies from A Bright Approach. Together, they delve into the details of the upcoming ITB Berlin Convention scheduled for March 2024 in Berlin, shedding light on what awaits both delegates and exhibitors. Listen here
| ITB News | Sandra Majore about airBalticâs plans for the future and the opening of new routes by the company
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Best Practice Examples for Gender Equality in Focus
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|  | She discusses the airlineâs expansion with new routes and the continued growth of its Airbus A220-300 fleet, emphasizing airBalticâs commitment to sustainability and customer service diversity. Tune in to learn about airBalticâs strategic moves in the aviation industry and how itâs setting the pace for a greener, more connected future in air travel. Tune in here
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 | Cultural aficionados and curious travellers will head to Liepaja in Latvia to discover the European Capital of Culture 2027. The LiepÄja concept â(un)restâ is a comprehensive five-line programme, representing a wide variety of genres, to address important topics and issues that are relevant for LiepÄja, Latvia and Europe as a whole. Read more here
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| | DO YOU HAVE ANY QUESTIONS? | WE HAVE THE ANSWERS! | We are happy to support you in making your ITB Berlin experience a great success!
If you have any questions, please feel free to contact our team at: itb@messe-berlin.de
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