JANUARY 21, 2022

Car-Buyer Expectations Building Amid Chip Shortages

Automakers and dealers have made strides in meeting demand, especially by adopting digital technology. But keeping pace with more rapid changes against the backdrop of supply shortages will require a deeper understanding of what consumers expect and value.

Four Tips for a Successful CPO Program

When implemented correctly, CPO programs provide consumers with a high level of transparency and confidence. As a result, consumers are willing to pay more and the vehicles turn faster.

OEMs Must Drive Effort to Educate EV Buyers

With automaker credibility on the rise of late, OEMs need to counter the myths and misconceptions that are slowing the EV transition.

Ford, ADT to Invest $100M in Vehicle Security Monitoring JV

The new joint venture, called Canopy, will combine ADT’s professional security monitoring and Ford’s video camera technology to protect Ford vehicles and, eventually, those of other automakers.

Advertisement